B.Sc. in Marketing Science

At The Cyprus Institute of Marketing (BVI), we have been world-leaders in marketing for decades.
Our B.Sc. in Marketing Science offers a broad yet solid introduction to the fascinating world of marketing. 
In this general three-year distance-learning course, you will be introduced to the fundamental principles of marketing. By the end of the course, you will have appreciated the exciting and important ways in which marketing impacts upon an organisation and society more broadly. You will have become ready to excel as a marketing manager in today's competitive world and learn to come up with solutions for immediate - and successful - actions.
We will offer you a unique blend of skills, allowing you to catch up on the latest marketing techniques and tools, including digital marketing and marketing through social media.


Course Structure

Year 1
1. Marketing Management
2. Economics
3. Business Organisation
4. Statistics
5. Business English
6. Business Law

Year 2
1. Relationship Marketing
2. Consumer Behaviour
3. Human Resource Management
4. Computers & Information Systems
5. Marketing Case Studies
6. Practice of Marketing

Year 3
1. Marketing Communications
2. Market Research
3. Public Relations & Advertising
4. Marketing Planning & Control
5. International Marketing Strategies
6. Case Studies

One of our distinguishing features is that at the end of each year of our three-year Bachelor programmes, we award separate certificates: at the end of the first year a Diploma; at the end of the second year an Advanced Diploma; and, finally, at the end of the third year, a Bachelor certificate. This offers students more flexibility and the freedom to start a degree without committing to the entire length of the course. 

On completion of Year 1, successful students will be awarded the Diploma in Marketing Management.
On completion of Year 2, successful students will be awarded the Advanced Diploma in Marketing Science.
Finally, upon successful completion of Year 3, successful students will be awarded the Bachelor of Science in Marketing Science.

Entry Requirements

Entry requirements are flexible and vary, but we generally demand:

For entry into Year 1 (Diploma):
(a) Secondary School Leaving Certificate with a good mark
(b) 5 GCSEs and 2 AS/A2s
(c) the equivalent in your country of education
(d) Foundation Certificate from the Chartered Institute of Marketing or from another internationally recognised professional body
(e) proof of good use of English (IELTS/TOEFL/GCSE or equivalent)

For entry into Year 2 (Advanced Diploma): 
(a) Diploma in Marketing Management from CIM (BVI);
(c) Certificate from the Chartered Institute of Marketing or from another internationally recognised professional body;
(d) 40 transfer credits from an internationally accredited university in a relevant field

For entry into Year 3 (B.Sc.):
(a) Advanced Diploma from CIM (BVI);
(c) 120 ECTS from an internationally accredited university in a relevant field;
(d) Diploma in Professional Marketing from the Chartered Institute of Marketing or equal Diploma from an internationally recognised professional body
(e) Membership of the UK Institute of Certified Chartered Accountants, the Chartered Institute of Bankers, the Chartered Insurance Institute, or any such internationall recognised professional body


We welcome applications for exemptions on a subject-to-subject basis and based on evidence of credentials from recognised Institutions. The maximum number of exemptions allowed is 12 (2 years). Students interested in applying to be exempted from modules must complete the appropriate form and submit it  with all their credentials and the appropriate exemption fees to the admissions office for consideration.

The decision of the Board regarding admissions will be final. No reason for acceptance or rejection will be given to candidates or to anyone else. CIM (BVI) reserves the right to vary its admission criteria from time to time. The admissions office is responsible for the interpretation of the admission criteria and may impose other conditions to be satisfied before admission.

Start date

Students may apply for admission and start their studies anytime in the year.


This will vary depending which year you are admitted in, but for the full B.Sc. the minimum period is 36 months.

Examination Dates

Exams are held at approved Overseas Centres every JUNE and JANUARY. Students wishing to enter for the examinations must complete an examination entry form and send it to the Institute at least by 30 November for the January examination session and 30 April for the June examination session.

Teaching Language


**Please note that the Institute reserves the right to change the fees, syllabus and regulations at any time. Students re-sitting or re-taking a course or changing their centre of study assume full risk of such changes and of any additional fees applicable at the time.

Need more information about our B.Sc. in Marketing Studies programme? Contact one of our advisors!

Apply Now!

  European Representative Office
P. O. Box 25288
Nicosia 1308, Cyprus


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