B.Sc. in Digital Marketing

Distance Learning (3 years)


The Bachelor in Digital Marketing is a new and exciting course that will equip you with the skills to undertake effective marketing in the present digital era. It will enable you to plan, implement, and monitor effective digital marketing campaigns and devise marketing plans incorporating the latest digital tools and practices. At the same time, it will increase and refine your business acumen and your strategic management skills.
 
This course has been designed by professionals with vast experience of the digital marketing industry, making sure that, by the end of the course, you will have developed into a digital marketer ready to engage with new media and new markets.
 
Moreover, you will have acquired the skills to define clear approaches to strategic management, learnt to understand the importance - and use - of technology in the modern business world, and become an effective manager capable of working across different organisations and nations.


Course Structure
 
Year 1
1. Marketing Management
2. Economics
3. Business Organisation
4. Statistics
5. Business Law
6. Business English


Year 2

1. Digital Marketing Essentials
2. Consumer Behaviour
3. Digital and Mobile Marketing
4. Computers & Information Systems
5. Marketing Case Studies
6. Practice of Marketing

 
Year 3
1. Digital Global Marketing
2. Executive Skills
3. Digital Marketing Planning
4. Information Technology
5. Digital Marketing Communications
6. Case Studies


One of our distinguishing features is that at the end of each year of our three-year Bachelor programmes, we award separate certificates: at the end of the first year a Diploma; at the end of the second year an Advanced Diploma; and, finally, at the end of the third year, a Bachelor certificate. This offers students more flexibility and the freedom to start a degree without committing to the entire length of the course. 

On successful completion of Year 1, you will be awarded the Diploma in Marketing Management.
On successful completion of Year 2, you will be awarded the Advanced Diploma in Digital Marketing.
Finally, upon successful completion of Year 3, you will be awarded the Bachelor of Science in Digital Marketing.



Entry Requirements
Entry Requirements are flexible and vary, but we generally demand:


For entry into Year 1 (Diploma):
(a) Secondary School Leaving Certificate with a good mark
OR
(b) 5 GCSEs and 2 AS/A2s
OR
(c) the equivalent in your country of education
OR
(d) Foundation Certificate from the Chartered Institute of Marketing or from another internationally recognised professional body

AND
(e) proof of good use of English (IELTS/TOEFL/GCSE or equivalent)


For entry into Year 2 (Advanced Diploma): 
(a) Diploma in Marketing Management from CIM (BVI);
(b) OND/BTEC;
(c) Certificate from the Chartered Institute of Marketing or from another internationally recognised professional body;
(d) 40 transfer credits from an internationally accredited university in a relevant field


For entry into Year 3 (B.Sc.):
(a) Advanced Diploma from CIM (BVI);
OR
(b) HND/BTEC;
OR
(c) 120 ECTS from an internationally accredited university in a relevant field;
OR
(d) Diploma in Professional Marketing from the Chartered Institute of Marketing or equal Diploma from an internationally recognised professional body
OR
(e) Membership of the UK Institute of Certified Chartered Accountants, the Chartered Institute of Bankers, the Chartered Insurance Institute, or any such internationall recognised professional body


Exemptions
We welcome applications for exemptions on a subject-to-subject basis and based on evidence of credentials from recognised Institutions. The maximum number of exemptions allowed is 12 (2 years). Students interested in applying to exempted from modules must complete the appropriate Exemption Form (AEX 60) and submit it to the Admissions Office for consideration with all their credentials and the appropriate exemption fees.

The decision of the Board regarding admissions will be final. No reason for acceptance or rejection will be given to candidates or to anyone else. CIM (BVI) reserves the right to vary its admission criteria from time to time. The Academic Registrar is responsible for the interpretation of the admission criteria and may impose other conditions to be satisfied before admission.


Commencement of Course
Students may apply for admission and start their studies anytime in the year.
 

Duration
This will vary depending which year you are admitted in, but for the full B.Sc. the minimum period is 36 months.



Examination Dates
Exams are held at approved Overseas Centres EVERY JUNE and JANUARY. Students wishing to enter for the examinations must complete an examination entry form (EEF79) and send it to the Institute at least by 30th November for the January Examination session and 30th April for the June Examination session.


Teaching Language
English

 

**Please note that the Institute reserves the right to change the fees, syllabus and regulations at any time. Students re-sitting or re-taking a course or changing their centre of study assume full risk of such changes and of any additional fees applicable at the time.

 

  European Representative Office
P. O. Box 25288
Nicosia 1308, Cyprus
  +357.22.778475

 

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