MBA in Marketing Strategy

Distance Learning

The CIM (BVI) Distance-Learning MBA in Marketing Strategy is a leading qualification for those in-career individuals whose interests lie in the Marketing area of an organisation.

This degree will broaden your existing understanding of Marketing and its function in modern business, and also develop further your capacity for analysing complex marketing and business problems, leading you to take the appropriate courses of action.
By the end of this course, you will appreciate the inter-relationship between the various marketing mix elements and appreciate the important part that marketing plays in a company's growth strategy.



ALL CIM (BVI) MBA programmes are made up of THREE compulsory modules PLUS a compulsory thesis assignment. On top of these, you are required to study and successfully complete from FOUR to SEVEN electives, allocated to you by us based on your existing academic and professional credentials.
Compulsory Modules:

Optional Modules (from which you will be assigned between 4 and 7):
The 10.000-word thesis is a major part of the MBA and a student not submitting an up-to-standard thesis will not be awarded the MBA. The Thesis must be submitted by the completion of the MBA programme. You are, however, encouraged to begin thinking about the area of concentration long before the completion of the programme. The Thesis must be on a topic agreed with your Tutor and should have a reserach bias.

A thesis proposal must be submitted to the Tutor on a special form provided by the Institute. Rules and Regulations for the preparation of the thesis are also provided to the student by the Institute.

The basic idea behind the thesis exercise is for students to identify an issue or problem relevant to the MBA programme meritting investigation. The research should involve collection and analysis of original data or analysis of existing data in an original way and should make a contribution to the specific area investigated.

If on submission the thesis is not of an acceptable standard, then you will need to re-submit your thesis within two months and pay an extra EUROS 100 re-submission fee. This is the last chance you will have; if the thesis is found unsatisfactory again, you will not be awarded the MBA. In such case, students must register again, pay a registration fee and prepare a new thesis on a fresh subject, once again agreed between the student and his/her Tutor.


MBA Programmes

What is an MBA?

The MBA programme was developed originally in the United States and soon afterwards was introduced in the UK. It is currently expanding rapidly in continental Europe and the rest of the world. With the growing internationalisation of the world economy, an increasing number of companies and organisations require top managers to have an MBA Degree. The degree covers not only Business Administration per se, but also a variety of subjects, all of which are of vital importance to managers in business and the public sector.
Why have an MBA?
The CIM (BVI) MBA programme is action-oriented and is designed to accelerate the managerial and leadership development process of candidates. Gaining an MBA from CIM (BVI) will make you a great deal more competitive in the market place, as your knowledge of management skills and operating techniques will be significantly improved. Management in both the private and public sectors requires the highest level of relevant training, as well as vision, analytical skills and the ability to implement far-reaching decisions; our MBA programme stimulates students to look beyond narrow boundaries and horizons, preparing them for higher-level career-planning.

Our MBA is designed for practising managers with previous relevant education, training and work experience who are required to make a major contribution to the policy of their organisations. The specific focus of the programme is on enabling managers to operate at a strategic level and manage their organisations effectively in the complex and uncertain business environment of today. Close links have been established with industry, commerce and the public sector, all of whom have contributed to the development and design of the programme.
- Enable students to gain a broad understanding of the Managerial techniques regarding decision-making;
- Provide a global view of organisations and their environment so as to enable students to face the challenges of the 21st Century;
- Underline the importance and significance of the increased managerial effectiveness and competence, and understand the various strategic approaches;
- Enrich students’ development and managerial prospects by encouraging learning through their own past experience and their current and future needs and the needs of their market and society.
At the end of the programme you will be able to:
- Comprehend and appreciate the concepts and theories of Management and see to what extent these theories are applicable in the real and changing world;
- Understand and evaluate the objectives and importance of formulating strategies in a local and global context;
- Be able to diagnose and analyse intricate situations and deal with unforeseen exogenous factors affecting the internal environment of their organisation;
- Deal effectively with the human deficiencies and be able to tackle human friction and lead their teams through tough decisions and times;
- Face the challenges of career requirements more confidently and increase their advancement prospects for acquiring a senior managerial position.
Entry Requirements
Entry requirements are flexible and are based on a candidate’s proven academic ability, motivation, experience as a manager or business executive and an assessment of the benefits that he or she is likely to derive from the programme. The usual minimum academic qualifications required are
(a) a first Degree in any discipline from this Institute
(b) a good Honours Degree from a British or US University
(c) any other approved and recognised English speaking University
(d) a professional qualification in a subject such as Accounting, Marketing, Insurance, Shipping etc., from a UK Chartered Examining Body.

The decision of the Board regarding admissions will be final. No reason for acceptance or rejection will be given to candidates or to anyone else. CIM (BVI) reserves the right to vary its admission criteria from time to time. The Academic Registrar is responsible for the interpretation of the admission criteria and may impose other conditions to be satisfied before admission.
Commencement of Course
Students may apply for admission and start their studies anytime in the year.
Minimum period: 12 months
Maximum period: 36 months

Examination Dates
Exams are held at approved examination centres EVERY JUNE and JANUARY. Students must complete a course and send in their assignment before taking an exam on a subject. Students wishing to enter for the examinations MUST complete an examination entry form (EEF79) and send it to the Institute at least by 30th November for the January Examination session and 30th April for the June Examination session.
Teaching Language

**Please note that the Institute reserves the right to change the fees, syllabus and regulations at any time. Students re-sitting or re-taking a course or changing their centre of study assume full risk of such changes and of any additional fees applicable at the time.

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