We live in an ever-evolving world where internet technology and social media, in particular, is revolutionizing the way we conduct business at break-neck speed. The remarkable Stephen Hawking once said: “We are all now connected by the Internet, like neurons in a giant brain”. With the constant flood of trending topics, viral videos, updated apps, and maddening propaganda we face online every day, it is becoming more important than ever to establish a robust social media presence that can set your brand apart from the competition. If you doubt whether you are capable of developing a beneficial social media presence, don’t despair as the following guidelines will enable you to create a strong presence on various social media platforms for your brand.
Show consistency across all social media platforms
With nearly 2.27 billion active monthly users, Facebook is generally a good place to start developing your brand. Consistency is however key when trying to establish an online presence for yourself. What you share on Instagram, Pinterest, and Twitter must, for instance, reflect the same brand essence and style as your Facebook interactions do. Be as consistent as possible with everything from language, color, graphics, and even your posting frequency as this stability tends to create a sense of trust towards your brand in your followers.
Post relevant and shareable content
Don’t ever post on social media simply for the sake of posting. Instead, create striking, useful content that your followers would like to see (and share). Avoid clickbait at all costs as these types of posts will not only infuriate your followers but subsequently hurt your brand as well. Various types of visual content such as images, graphs and videos will make a far greater impact on a follower than a bland text-based post will. On Twitter, for instance, a post that contains an image is likely to receive nearly twice as many views as one that contains nothing but text. Post content that is both current and relevant and try to avoid sharing information on topics that have already been covered by your competitors.
Value quality over quantity
For many brands, a follower count is nothing more than a measure of their vanity. In the real world, 500 engaging followers on Facebook are worth a lot more than 50,000 followers who consist mainly of bots and individuals who completely ignore your content. Aim to build lasting relationships with your followers by actively engaging with them on all platforms. Don’t spend all your time pushing your products and services when your brand can benefit more from making the effort to interact with your customers in a friendly yet professional manner. When responding to queries, refrain from using standardized responses. Instead add a personal touch and approachable tone to your replies.
As complex as building a brand on social media may seem, it will be well worth your time and effort once your turnover starts increasing. If you find that you are not social media-savvy at all you can always enlist the help of a reputable brand developer to help you establish a solid social media presence for your brand.